Everyone knows that beer is great. But sometimes the slogans used to sell it are even better.
10. Blatz - How Mother and Baby "Picked Up"
This advertisement actually says, "A case of Blatz Beer in your home means much to the young mother, and obviously baby participates in its benefits." If a baby ever "picked up" a case of Blatz and came over to my house, I would definitely help him participate in its benefits.
9. Schlitz - The Beer That Made Milwaukee Famous
Being famous for Schlitz is up there with being famous for dandruff. If Milwaukee is famous for the notorious swill that is Schlitz, maybe they should throw a few tax dollars into building a huge cheese statue or an oversized sausage replica--anything to put their name on the map for any other reason.
8. Red Stripe - Hooray Beer!
Screw the cutesy little slogans, the rhymes and the alliteration. Red Stripe breaks it down to the basest emotion you have for beer. After three or four brewskis the little man in your brain isn't thinking about problems at work, your mortgage payment or the fact that your wife doesn't find you attractive anymore. He's just dancing around in his boxers and yelling, "Hooray Beer!"
7. Mackeson Milk Stout - It looks good, it tastes good, and by golly it does you good.
The days before the pesky FDA and FCC got involved with advertising were amazing. You could say anything about any of our vices and get away with it. Cigarettes gave you energy, gambling was educational and hell, beer was good for you. Other ads claimed that Mackeson's vitamin-rich Milk stout (which contained no milk) was healthy and nutritious enough for nursing mothers and was great for a baby's skin when they bathed in it. Apparently all you needed to raise a healthy child in the 1950s was a case of Blatz and a few Mackeson Milk Stouts.
6. Carlsberg - Probably the Best Beer in the World.
Hey, this beer might be the best one in the world. Or maybe it's not. It depends on what you like, really. If you like this, then it definitely is. If you like something a bit darker, then you probably won't like this at all. But whatever.
5. Courage Beer - It's What Your Right Arm Is For
God gave you two arms for a reason. Your right one is for shoveling Courage Beer into your face. And your left one is for everything else. (I'm pretty sure that's somewhere in the Bible.)
4. Miller High Life - The Champagne of Beers
Does it make sense to use another type of alcohol to try and sell your own brand of alcohol? This would be like if Ford made the slogan for their Escort be "The BMW of Cars." Or if Applebee's slogan was "The Sizzler of Food."
3. Pabst Blue Ribbon - This One Has The Touch!
I have an uncle who got a case of "the touch" after a case of Pabst. He's not allowed to come over for Thanksgiving anymore.
2. Colt 45 - It Works Every Time
Colt 45 wants to make it very clear. It will get you laid EVERY TIME you drink it. Not 1/3 of the time. Not 74% of the time. EVERY SINGLE TIME. Just ask Billy Dee Williams.
1. Schaefer - It's The One Beer To Have When You're Having More Than One
I think this slogan finally gets the message right: When you want to get wasted, drink Schaefers.
I'm a girl and come to this site all the time! Also, I was advised to have a beer to increase my supply when I was lactating. I thought the same thing when I saw the ad.
My mother in law told me if I was having trouble nursing my son that I should drink a couple of beers. I wonder if that ad is where she got that idea...
My personal beer of choice when you're going camping with your buddies and take a flat (24) per man per day..... Lucky Lager - The only way it could be better is if it came out of a nipple.
And considering the class (negotiable) of most girls where I come from, I am certain that many babies have had it out of a nipple. Come to think of it, so might have I, both as a baby and as the man I am.
Being a guy you probably wouldn't know this fact. About the baby one. The yeast in beer helps produce breast milk, so mothers are suggested to drink beer when they're having trouble producing milk.
i dont want to be a smartass. but high life is called the champagne of beers because of the unique way it bubbles. and also of course because it is SHIZNITLE BAM SNIP SNAP SACK!
I'll drink Red Stripe but I can't tolerate those commercials -- always hit Mute on the remote. From my collection of beer glasses "branded' with the name of foreign brewers, how about these two:
Jennings
Passionate about our beers
and among the Guinness g;asses, one has a flock of the toucans in flight, each with two jars of the black stuff on its bill, and the legend:
Come live in Europe dude, I've been drinking beer legaly since I was 16! And no, my liver is not the size of a basketball by now, ten years later. I think people should learn how to deal with alcohol at a young age. If you forbid something to a teenager, they just want to do it more. the Blatz-way is the right way!
How about the classy Keystone packaging,
Always Smooth, even when youre not.
"Asked her when shes due (Shes not)"
"remembered her birthday (three days late)"
"Filled it up with premium (Its a diesel)."
"Recorded the game (over the wedding video)."
Your explaination of number 4 is retarded... For High Life's slogan to be comparable to what you explained it would have to be something like, "The Guiness of Beers" which makes no sense. Instead they used a different type of alcoholic drink. Your explaination could have been better if you had said suggested Ford use "The Harley of Cars" which would actually make sense.
LOL @ "I have an uncle who got a case of "the touch" after a case of Pabst. He's not allowed to come over for Thanksgiving anymore." great stuff! Hooray Beer!
OK. You missed my all time favorite beer slogan. Egyptian Stella's slogan is right on their label: "What does not kill me, makes me stronger." It works on so many levels.
While I love these, your comments about #7 are mildly incorrect. Milk Stouts contain lactose, or milk sugars, and were quite nutritious. Still are, although you haven't been allowed to call them that since 194something.
Here's number 0 of the countdown - an New Zealand beer called
Viking. The slogan, on the can, is "Conquer the Taste".
Quite the mean feat it would be too.
The women who've mentioned beer being good for lactating are 100% right. It's not all beer, but certain ones. Guinness is a good example. We just don't like admitting this anymore in America; we've sanitized it to suggest brewer's yeast as a supplement instead (I've actually tried it, it doesn't work nearly as well as an actual beer).
(52 Comments)
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Holy Taco Goes to the Bahamas
December 8th, 2008 at 10:12 am
Oh, yeah, and remember all the Firkin bars? Fawn & Firkin, Fox & Firkin.... oh, man, the 80s were a long time ago!
December 4th, 2008 at 09:02 am
You do realize that they are talking about the benefits of the mother drinking the beer and passing it through breast feeding in #10, right?
That's awesome!
December 12th, 2008 at 01:01 pm
I hate you for not being 21
December 7th, 2008 at 01:37 pm
you forgot what it says on the box
"take some home to the wives"
December 4th, 2008 at 09:13 am
December 4th, 2008 at 01:14 pm
I'm calling bullshit ... you're not a girl, girls don't come to this site.
December 5th, 2008 at 02:30 pm
I'm a girl and come to this site all the time! Also, I was advised to have a beer to increase my supply when I was lactating. I thought the same thing when I saw the ad.
December 5th, 2008 at 03:56 pm
Just cause you don't interact with any females doesn't mean beer isn't good for lactation. Because it is.
December 4th, 2008 at 05:15 pm
Oh just stop it right now! Your sole intention was to be a smartass. Congratulations, smartass.
December 4th, 2008 at 09:20 am
My mother in law told me if I was having trouble nursing my son that I should drink a couple of beers. I wonder if that ad is where she got that idea...
December 4th, 2008 at 09:31 am
I am disappointed that the Hamm's Beer Bear wasn't in this list. :(
December 4th, 2008 at 09:54 am
My personal beer of choice when you're going camping with your buddies and take a flat (24) per man per day..... Lucky Lager - The only way it could be better is if it came out of a nipple.
And considering the class (negotiable) of most girls where I come from, I am certain that many babies have had it out of a nipple. Come to think of it, so might have I, both as a baby and as the man I am.
December 4th, 2008 at 10:00 am
"...being famous for dandruff." and The Pabst blurb might be some of the finest literature I've read on this site.
December 4th, 2008 at 10:24 am
I always suspected Lando to be a pimp.
December 4th, 2008 at 12:04 pm
Being a guy you probably wouldn't know this fact. About the baby one. The yeast in beer helps produce breast milk, so mothers are suggested to drink beer when they're having trouble producing milk.
December 4th, 2008 at 01:30 pm
The benefits of beer being passed to the baby through the mother, is much better than being through the father.
December 4th, 2008 at 03:36 pm
i dont want to be a smartass. but high life is called the champagne of beers because of the unique way it bubbles. and also of course because it is SHIZNITLE BAM SNIP SNAP SACK!
December 4th, 2008 at 07:04 pm
Kokanee....."THE Beer Out Here"
December 4th, 2008 at 10:43 pm
You missed National Bohemian's slogan: "Cold. Wet. Delicious" At least it's cold and wet.
December 5th, 2008 at 05:48 am
"Olympia Beer -- It's the water."
You have to love a slogan that doubles as an excuse for the shitty taste of the beer.
December 5th, 2008 at 07:17 am
My fave: "Guinness Is Good For You."
Why yes, indeed, it is.
Also, "Guinness Gives You Strength".
December 5th, 2008 at 10:07 am
Jax had some pretty good beer commercials in the 1960s.
December 5th, 2008 at 10:58 am
How about Polygamy Porter from the Wasatch Brewery in Utah.
"Can't have just 1"
December 5th, 2008 at 01:45 pm
I'll drink Red Stripe but I can't tolerate those commercials -- always hit Mute on the remote. From my collection of beer glasses "branded' with the name of foreign brewers, how about these two:
Jennings
Passionate about our beers
and among the Guinness g;asses, one has a flock of the toucans in flight, each with two jars of the black stuff on its bill, and the legend:
It's a lovely day for a Guinness
And frankly, when ISN'T it?
December 5th, 2008 at 01:49 pm
Red Stripe's okay to drink but I hit Mute when I see those commercials.
From my collection of "branded' beer glasses, how about these:
Jennings
Passionate about our beers
and one of the Guinness glasses shows a flock of the toucans in flight, each with two jars of the black stuff on its beak, and the advice:
It's a lovely day for a Guinness
December 5th, 2008 at 07:11 pm
i hate not being 21,
January 16th, 2009 at 05:41 am
Come live in Europe dude, I've been drinking beer legaly since I was 16! And no, my liver is not the size of a basketball by now, ten years later. I think people should learn how to deal with alcohol at a young age. If you forbid something to a teenager, they just want to do it more. the Blatz-way is the right way!
December 6th, 2008 at 08:41 pm
How about this one from The Duquesne Brewing Company around 1970 or so, just before it went out of business:
Duke ... It even sounds like a man's beer.
Marketing plan:
First, cut your market in half.
.
.
.
December 7th, 2008 at 02:40 pm
What about "Piels - It's a good drinkin' beer."
-and-
"The introduction of Piels Draft Style Beer in cans was a milestone in brewing history."
December 7th, 2008 at 05:37 pm
I'm drinking a Schlitz as I read this! It's better than Blatz, sans breast.
December 7th, 2008 at 06:40 pm
How about Narragansett?
With all their great slogans:
"Hey neighbor! Have a 'Gansett!"
"Brewed just right for drinking"
"Made on Honor, Sold on Merit"
December 7th, 2008 at 09:35 pm
When I clicked on an article about beer I never, ever thought I would be reading about lactation. The internet continues to amaze me.
December 8th, 2008 at 10:10 am
I still sing "Genessee . . ing is believing" Anyone else?
Oh, yeah, and I can't forget all the stolen bar towels from my youth in London that said: Guiness is good for ya!
December 12th, 2008 at 07:33 am
How about the classy Keystone packaging,
Always Smooth, even when youre not.
"Asked her when shes due (Shes not)"
"remembered her birthday (three days late)"
"Filled it up with premium (Its a diesel)."
"Recorded the game (over the wedding video)."
December 12th, 2008 at 12:54 pm
Your explaination of number 4 is retarded... For High Life's slogan to be comparable to what you explained it would have to be something like, "The Guiness of Beers" which makes no sense. Instead they used a different type of alcoholic drink. Your explaination could have been better if you had said suggested Ford use "The Harley of Cars" which would actually make sense.
December 13th, 2008 at 09:40 am
Wow! I feel like I've come home! This site is awesome! I agree with all of you! Gotta stop now and go have a beer...
December 15th, 2008 at 03:07 am
Nice!
December 15th, 2008 at 07:56 am
Thank God for all beer, even the shitty ones.
Let's not forget that magnificent innovation, Three Stooges Beer, whose slogan was "This beer is suitable for drinking OR bathing."
Beautiful.
January 16th, 2009 at 05:36 am
LOL @ "I have an uncle who got a case of "the touch" after a case of Pabst. He's not allowed to come over for Thanksgiving anymore." great stuff! Hooray Beer!
February 23rd, 2009 at 04:48 am
OK. You missed my all time favorite beer slogan. Egyptian Stella's slogan is right on their label: "What does not kill me, makes me stronger." It works on so many levels.
February 24th, 2009 at 06:49 pm
While I love these, your comments about #7 are mildly incorrect. Milk Stouts contain lactose, or milk sugars, and were quite nutritious. Still are, although you haven't been allowed to call them that since 194something.
February 26th, 2009 at 03:03 am
Here's number 0 of the countdown - an New Zealand beer called
Viking. The slogan, on the can, is "Conquer the Taste".
Quite the mean feat it would be too.
February 26th, 2009 at 03:38 pm
There's a great Australian beer slogan:
Carlton Draught: "Made from Beer"
It's used ironically.
February 27th, 2009 at 10:18 am
Heinekin used to have a slogan they used in the Caribbean saying ' A baby in every Bottle!'
February 27th, 2009 at 05:11 pm
The women who've mentioned beer being good for lactating are 100% right. It's not all beer, but certain ones. Guinness is a good example. We just don't like admitting this anymore in America; we've sanitized it to suggest brewer's yeast as a supplement instead (I've actually tried it, it doesn't work nearly as well as an actual beer).
March 4th, 2009 at 10:31 pm
dude beer, its slogan is dude, have a beer
March 10th, 2009 at 07:59 am
Spitfire Beer advert
Going down all over the South West of England - just like the Luftwaffe
March 12th, 2009 at 12:42 pm
Honorable mention: He'Brew, the beer the chosen people choose
March 13th, 2009 at 04:34 pm
raaaaaaaaaaaaaaay neeeeeeeeeeeeeeeeeeeeeeer
beeeeeeeeeeeeeeeeeeeeeeeer
Classic Rainier Beer commercial shown in the Seattle Area in the 80's
May 9th, 2009 at 03:29 pm
The motorcycle? Yeah, that was shown everywhere.
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