Everyone knows that beer is great. But sometimes the slogans used to sell it are even better.
10. Blatz – How Mother and Baby "Picked Up"
This advertisement actually says, "A case of Blatz Beer in your home means much to the young mother, and obviously baby participates in its benefits." If a baby ever "picked up" a case of Blatz and came over to my house, I would definitely help him participate in its benefits.
9. Schlitz – The Beer That Made Milwaukee Famous
Being famous for Schlitz is up there with being famous for dandruff. If Milwaukee is famous for the notorious swill that is Schlitz, maybe they should throw a few tax dollars into building a huge cheese statue or an oversized sausage replica–anything to put their name on the map for any other reason.
8. Red Stripe – Hooray Beer!
Screw the cutesy little slogans, the rhymes and the alliteration. Red Stripe breaks it down to the basest emotion you have for beer. After three or four brewskis the little man in your brain isn’t thinking about problems at work, your mortgage payment or the fact that your wife doesn’t find you attractive anymore. He’s just dancing around in his boxers and yelling, "Hooray Beer!"
7. Mackeson Milk Stout – It looks good, it tastes good, and by golly it does you good.
The days before the pesky FDA and FCC got involved with advertising were amazing. You could say anything about any of our vices and get away with it. Cigarettes gave you energy, gambling was educational and hell, beer was good for you. Other ads claimed that Mackeson’s vitamin-rich Milk stout (which contained no milk) was healthy and nutritious enough for nursing mothers and was great for a baby’s skin when they bathed in it. Apparently all you needed to raise a healthy child in the 1950s was a case of Blatz and a few Mackeson Milk Stouts.
6. Carlsberg – Probably the Best Beer in the World.
Hey, this beer might be the best one in the world. Or maybe it’s not. It depends on what you like, really. If you like this, then it definitely is. If you like something a bit darker, then you probably won’t like this at all. But whatever.
5. Courage Beer – It’s What Your Right Arm Is For
God gave you two arms for a reason. Your right one is for shoveling Courage Beer into your face. And your left one is for everything else. (I’m pretty sure that’s somewhere in the Bible.)
4. Miller High Life – The Champagne of Beers
Does it make sense to use another type of alcohol to try and sell your own brand of alcohol? This would be like if Ford made the slogan for their Escort be "The BMW of Cars." Or if Applebee’s slogan was "The Sizzler of Food."
3. Pabst Blue Ribbon – This One Has The Touch!
I have an uncle who got a case of "the touch" after a case of Pabst. He’s not allowed to come over for Thanksgiving anymore.
2. Colt 45 – It Works Every Time
Colt 45 wants to make it very clear. It will get you laid EVERY TIME you drink it. Not 1/3 of the time. Not 74% of the time. EVERY SINGLE TIME. Just ask Billy Dee Williams.
1. Schaefer – It’s The One Beer To Have When You’re Having More Than One
I think this slogan finally gets the message right: When you want to get wasted, drink Schaefers.