Let's face it, you wouldn't be all that surprised to find a finger (or a Tonka truck or a blow-up doll or anything else for that matter) in your next heaping helping of fast food. Those "kitchens" pump out a lot of happy meals and, well, let's be honest, the stuff could be made out of fingers for all we know. But McDonald's doesn't need to remind us that what we might be eating could be some guy's pointer, pinky and thumb. But that's exactly what this ad accomplishes. Mmmmm, save me the nail!
But, I guess it was better than the other ad campaign they were considering:
I've worked in advertising enough to know that you don't want people to associate something they're supposed to eat with a body part. In America, we like our food to be about as perceptibly free from human contact as possible - especially fast food. This ad just hits me over the head with the idea that some stranger's hands have been touching my food. Gross.
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August 21st, 2008 at 12:50 pm
Or more likely your mullet-sporting server was wacking into the milkshake mix, while giving the devil horns sign and listening to Bon Jovi.
August 20th, 2008 at 10:37 pm
I've worked in advertising enough to know that you don't want people to associate something they're supposed to eat with a body part. In America, we like our food to be about as perceptibly free from human contact as possible - especially fast food. This ad just hits me over the head with the idea that some stranger's hands have been touching my food. Gross.
August 20th, 2008 at 10:01 pm
My first thought was of the "shocker" gesture.
But then, i am a pervert.