If you haven’t noticed over the past few years, the word “douchebag” is everywhere. It’s in movies, TV shows, magazine articles and blogs. It’s only a matter of time before your mom calls you a douchebag for using the word “douchebag” too much in your blog posts (hi mom!).
But it wasn’t always that way. As you can see from the Google Trends graph above, there was a time not too long ago when “dumbass” was America’s favorite derisive term. Apparently back in 2005 you couldn’t leave the house without hearing “dumbass this,” “dumbass that,” “you’re a dumbass” or “that dumbass is a dumbass”. But then, at the peak of it’s popularity, a California court ruled that the word was no longer a defamatory term anymore. According to internetcases.com.
in its March 24, 2005 decision in the case of Vogel v. Felice, the California Court of Appeal has determined that calling someone a “dumb ass does not give rise to liability for defamation.
And since then, the word has lost much of it’s power and has seen a steady decline in use. (What’s the point of calling someone a “dumbass” if it’s not even a legal insult in a court of law.) While, on the other hand, the increased use of popped collars and spray-on tans have caused an explosion in the popularity of “douchebag”.
So, the only question that remains is: What will be the next insult to come along and overtake douchebag?
I’d like to nominate “Cruisebag.” See, even Webster’s agrees.