In response to the revolutionary riots in Egypt, fashion designer Kenneth Cole thought it wise to perform a little corporate synergy, using violent riots as a backdrop to promote his clothing line via Twitter. Mere moments after the Tweet was posted people were up in arms, claiming it showed a complete lack of sensitivity towards the situation. The tweet has since been removed, but we have obtained a picture of the tweet, which is above.
The least shocking outcome of this might be how un-shocking this is, considering how insensitive some of @KennethCole’s tweets may be. After digging through his tweet history, I have uncovered some rather shocking tweets that show off Kenneth Cole’s insistence on using serious or tragic events to promote his clothing line.