Captain Obvious Strikes Again!!
See what I did there? It’s called a pun. You know, since it’s a picture of lightning striking. Give a minute, you’ll get it.
somebody doesn’t understand context.
the article is written like this “lighting survival tip: here are some ways to avoid being struck by lightning”. In a different context “Travelling tips: don’t become a kidnapping victim”, or “camping tips: don’t get attacked by bears”. You can even see the article going on listing these tips.
the person (and the derpy HT staff) obviously thought that the person who wrote the article really believed that “not being stuck by lightning” is a good tip to surviving lightning strikes.